Work / method

Financial Wellness in Dentistry: Spend Management for Dental Practices

client
Industry
Healthcare
location
New York
date
2018 - Ongoing
team members
2 Designers
CLIENT
INDUSTRY
Healthcare
LOCATION
New York
DATE
2018 - Ongoing
TEAM MEMBERS
2 Designers
WHAT WE DID
Website
White-papers
Marketing Email
Social Media Design
Ads Design
Webflow

Overview

Overview

Method was founded by a group of dental industry and technology veterans. They combined their passion for dentistry and software to build a solution that’s tailored to the unique challenges that dental practices face every day.

The Challenge

The Challenge

Define a new Information Architecture (IA) that builds upon the past, yet propels us into the future, preserving the foundation of the previous investigation made by the client.

Redesign the procurement cycle for dental practice administrators and crews. Unraveling complexities, and expect a streamlined process that empowers administrators and crews.

Design a UI and visual concept aligned to the dental industry and focused as a Saas product.

Our Approach

Our Approach

Our journey for Method was anchored in a robust foundation – the client's discoveries and well-defined processes. Building upon this, we harnessed the power of their existing logo as a launchpad to craft an exceptional UI kit that not only embraced the new design ethos but also established a seamless and coherent brand identity for Method.

A brand isn't just a logo; it's a story. We curated a visual narrative that spoke the language of Method's purpose. Every pixel, every element was carefully chosen to resonate with Method's users, forging a deep and meaningful connection.

Our approach was more than design; it was aligned strategy, creativity, purpose and impact. We evolved Method's brand into an experience – one that delivers not just a solution, but a meaningful evolution.

Results

80%
Increase in organic search
traffic
120%
Increase in conversion rate
7.5x
Increase in monthly digital lead
volume
Forging coherence while sparking a brand that radiates lasting product excellence.
Craft a captivating narrative to resonate powerfully with users.
A dynamic and versatile brand that captivates both online and in the physical realm.

Facilitating Method's evolution into a sophisticated, professional, and highly credible brand.

Facilitating Method's evolution into a sophisticated, professional, and highly credible brand.

We worked on forging a deeper emotional connection with Method's customer base through content and design enhancements. Our focus included featuring video testimonials and case studies prominently on the homepage, along with optimizing layouts for larger, more impactful images. To instill trust, we incorporated warehouse photography to showcase the scale of operations. Additionally, we added a personal touch by highlighting real Method employees on the careers pages.

A modernized logo design, new color palettes, typography, and style elements were introduced to refresh the brand's visual identity. Comprehensive brand guidelines were established to ensure a consistent and impactful presence across print and digital mediums.

Digital and physical assets that close deals

Digital and physical assets that close deals

This dashboard would be suitable for simple purchasing roles but also for challenging users like practice and location administrators.

A bespoke iconography
for a new era of changes in Method

A bespoke iconography
for a new era of changes in Method

Maracuyá Icons are a beautiful and consistent icon library crafted specifically seeking a new look and feel for Vantiq. An emphasis on simplicity, consistency, and readability.

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